25in25: A Public Art Retrospective – The Words Don’t Fit the Picture

Culture - Public Art - 25th Anniversary - 25in25 series - 08 - APR – The Words Don't Fit the Picture  - Ron Terada - title image - png

Cities are dense meeting places of histories, voices, publics and feelings that intertwine and clash, but which ultimately add up to the textures and possibilities of urban life. In this interplay of time and place, of visible signs and less visible histories, Vancouver has a particularly complex texture. Vancouver artist Ron Terada uses public art as a subtle yet pointed format to draw out, or bring to the surface, exactly these kinds of fecund urban sites and moments. What is compelling in Terada’s public signs is the way in which he draws us into the particularities and peculiarities of public places—a street corner, a path running along a major road, a street leading to the border crossing, a public plaza—by invoking an emotion, a thought or a question that alters our engagement with that site.

The Words Don't Fit the Picture, 2010 (detail) photo-credit-Robert-Keziere

City of Vancouver Public Art Program – The Words Don’t Fit The Picture, 2010 (detail) by Ron Terada | Photo by Robert Keziere

In his illuminated marquee sign in front of the Central Branch of the Vancouver Public Library, Ron Terada uses large Las Vegas-like letters to humorously open up the relationship of the message and its site, and also to bring forward an aspect of Vancouver’s history that no longer shines as brightly as it did in the 1950s and 1960s. At one point, Vancouver had 19,000 neon and illuminated signs calling for our attention. From the Save-On-Meats on Hastings Street, to the glamorous Palomino Club on Burrard Street, to the gigantic BowMac sign on West Broadway, Vancouver’s streets flashed temptations for us to eat, drink and buy things. Sitting outside the city’s largest repository of words and the biggest (and curiously Romanesque) public space where we collectively consume words and fit them to our personal and civic pictures, Terada’s sign is more subtle—despite its almost gaudy bulb-lit Ziggurat typeface—and also more public than the long-gone neon. Terada’s sign is more public because of its site and because it does not promote any commercial message and because it prompts us to look at the relationship of architecture, urban space and civic histories. The perplexing statement “The Words Don’t Fit the Picture” calls the relationship between the library’s function and its architecture and its historical references into a humorous questioning. This sly work is about language and site, architecture and knowledge, and public and private meaning.


City of Vancouver Public Art Program – The Words Don’t Fit The Picture, 2010 by Ron Terada | Photo by Robert Keziere

Terada’s sign, with its bulbs projecting its simple yet askew message that echoes Willie Nelson’s song of the same name, points to ways that public spaces are never as singular as they may appear. How does Nelson’s country tune about the realization of love having run its course open up meaning in front of one of our busiest—and variously loved and questioned— architectural landmarks? Yet, this sign reminds us of a crucial aspect of city life that the French urbanist, Henri Lefebvre also cherished: “The urban space of the street is a place for talk, given over as much to the exchange of words and signs as it is to the exchange of things.”


By Jeff Derksen – Derksen is a poet and critic who was born in New Westminster. He works at Simon Fraser University.

Map - Location of TWDFTP

Location Map | City of Vancouver Public Art Program – The Words Don’t Fit The Picture, 2010 by Ron Terada

The Words Don’t Fit the Picture was commissioned by the City of Vancouver through the Olympic and Paralympic Public Art Program, Legacy Sites, Vancouver 2010.



Fabrication of The Words DOn't Fit the Picture Photo-Credit-Robert-Keziere

Fabrication of The Words Don’t Fit The Picture, 2010 by Ron Terada | Photo by Robert Keziere



Ron Terada was born in Vancouver where he still lives and works. Terada’s work is distinguished by its subtle intelligence and even more subtle humour, drawing from both popular culture at large and specific art histories. Terada’s text-based practice operates across numerous media, including painting, photography, signage, video and various printed matter. His public works often invoke the hidden complexity of city spaces and our relationship to them. Solo exhibitions include Justina M. Barnicke Gallery (Toronto), Hayward Gallery Project Space (London), Walter Phillips Gallery (Banff) and Ikon Gallery (Birmingham, UK).



Culture - Public Art - 25th Anniversary - 25in25 series - logo - footer - colour

The City of Vancouver’s Public Art Program celebrates 25 years of creating extraordinary artworks for public spaces. Every two weeks during 2016 we’ll share the story of a unique artwork created through the program. Over 260 pieces have been commissioned since 1991 through civic initiatives, community grants or private sector rezoning requirements. These are only a few of the key pieces that have helped to define Vancouver as a unique place and a world-class city for public art!

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